A web builder reseller is a company or individual who sells a website building solution to their clients by leveraging, website development platform, tool or service offered by a third-party.
This business model enables agencies freelancers consultants and digital services companies to sell and deliver website development experience without building their own website builder solution.
The web builder reseller model is typically a reseller having an agreement with a platform or service provider who gives the tools templates hosting services, technical resources or development support for website development.
The resources provided by the hosted service may then be used by the reseller to develop websites for individual customers.
Based on the terms of the deal, these sites may be displayed under the reseller's business name.
The bulk of the interaction with clients, gathering of requirements and revisions, for example, will probably be handled by the reseller; they will also most likely control the overall final delivery.
The specific requirements are different for each provider, so the enterprise should be familiar with pricing licensing branding, support and the terms of use before entering into a reseller agreement.
The main advantage of taking over an web builder reseller is that you can extend your services without creating a full-blown type of website yourself. This can potentially free up some of your technical resources to make a start with providing website-building services.
The model also offers potential adaptability for a business working with multiple client projects. There are existing website-build tools and support resources available that may help make the development process easier and lessen the technical burden.
Another factor is scalability. Managed hosting resellers could also handle more website projects by utilizing existing development setup instead of just relying on an internal team. This can be of great value to agencies whose level of projects fluctuate.
There can be a level of variations given the reseller. A reseller package can include drag-and-drop website builders, responsive webpage templates, content management system (CMS) and domain registration/Housing.
Certain arrangements may also offer white-label functionality enabling companies to brand and structure the platform as they like. What you can do depends on the reseller agreement you enter into.
Before selecting a web builder reseller model, a number of considerations should be taken into account. For example, the pricing and license arrangements should be identified whether, there are any ongoing platform or hosting charges. And, the technical support available, when website errors arise or website changes are needed.
Security should be a priority as there may be customer information and other sensitive data on your website. You should also check on backup solutions, software upgrades, access restrictions and hosting arrangements.
Additional factors are customization scalability dependability of platform, ease of navigating the system, ownership of the system by client, movement of data between systems and terms of the agreement.
A web builder reseller model is an opportunity for businesses to resell a platform for building web sites, and related services, from another provider.
It has the advantages of enabling management of a web building service, whether to expand or manage a flexible portfolio of client sites, or to create higher volume-scaled sites.
Key considerations include pricing functionality security support licensing and customer requirements.
